Hawkeye Mail Pro has been packed full of features designed to really help you get the best out of your marketing. We believe our solution will offer everything you could ever need from an e-mail marketing package and we have combined this with ease of use at a really competitive price.
Check out our features below to see why our customers love Hawkeye Mail.
At a glance see and understand your recipients’ activity on your e-shot, allowing you to determine what works and what doesn’t. Heatmap reporting is a great feature to show you what works and what doesn’t in your e-mail campaigns. At a glance you will be able to see the areas of your e-mails which receive the most attention and they are ranked in terms of popularity.
This can give you that added insight to what works well with your customers and allows you to continuously improve and tailor your campaigns to maximise their effectiveness.
Intelligent Timed Sending
You will never have to worry about when the best time to send a campaign is again. Our system will send e-mails to recipients at their most responsive times increasing open rates for your campaigns. ITS provides you with an intelligent way to increase user engagement with your e-mail campaigns.
Our system will learn from the recipients’ actions when the best time to send e-mails are, optimising your open rates. From here Hawkeye Mail will ensure that all future campaigns are sent to recipients’ at the optimum times regardless of what time you send the campaign as a whole
Increase your ROI by targeting those people who didn’t open your e-mail the first time round. Hawkeye Mail will resend with an auto timed follow up using a different subject line.
Sometimes when you have created your marketing campaign, gone through the testing and signed it off you just don’t get the response you expected. There are many reasons for this but our retarget tool ensures your campaign will get as much exposure as possible. You can pre-set your retargeted campaign when you first send it out or try again at your convenience for a time you decide. This tool will pick a different subject line to help entice recipients to click through and increase your ROI for campaigns.
Increase the effectiveness of your campaigns with ease through our automations tool. Send e-mails automatically based on predetermined dates such as birthdays, purchase dates etc. Campaigns are now swift, intuitive and simple with our automations tool.
Once set up this tool allows you to send simple but effective e-mails based on the criteria you set. Whether you want to send someone a birthday offer, details on complementary products based on customer purchases or plan a whole product strategy, the automations tool provides effective marketing with very little effort on your behalf. These automations are based on intelligent rules which are simple to utilise. By completing sentences based on your criteria, rules will be created and campaigns sent – making your campaings work harder for you, allowing you the time to analyse and tweak as you go.
Subject Line Testing
Ensure your e-mails maximise their potential by picking the best subject line. Our system will identify what works best and send that to the rest of your recipients. No matter the level of marketing expertise you have in your team, sometimes you can never be sure what works best.
With our subject line testing you can use as many subject lines as you can think of and measure how effective they are. Our testing tools can pick a sample from your current list and do a test from there. A clear report is provided showing the best subject lines and then this is used for the rest of your campaign, resulting in as much as a 20% increase in open rates!
Deliverability and Spam Check
A must for any e-mail marketer. Our system will allow you to check and fix any deliverability issues before you send, ensuring your hard work does not get marked as spam. When you are delivering a number of campaigns to large lists there is always a chance it could be seen from some ISPs as spam.
There are many reasons for this – it could be a word you have used in your subject line or a link within your content. At the click of a button Hawkeye Mail will alert you through a traffic light system what may cause your campaigns to be marked as spam, ensuring you do not waste anytime sending out faulty campaigns.
With many different email clients out there is it important to know that your campaign will display correctly regardless of what system is being used.
Check your campaign and optimise it in over 20 major email clients. Without this tool it is near impossible to be sure that your e-mail campaign will display correctly in all e-mail clients. What’s more is that when they are displayed incorrectly, it reflects badly on you as a company and will reduce your open rates and ROI. Our inbox preview will display how it looks in over 20 different clients, with or without images downloaded and even what it looks like the in the reading pane. So once you have gone through this simple process you can be assured that the first impression is the right one!
Some elements of your marketing campaigns are likely to stay the same even if the overall message is different. Save these as snippets using our tool to really speed up the creation of your campaign. Most e-mails tend to contain elements that are likely to be re-used across other campaigns such as signatures, banners or quotes. Entering the code in each time is both monotonous and time consuming.
The snippet manager will save you the time by using an online clipboard of content called snippets. You can add the snippets of code to this clipboard meaning each time you need to add them into a campaign its as simple as copy and paste. We will start you off with some regularly used ones such as social network logos and shares and then you can add as many as you like significantly saving you time.
Automatically update your subscribers list once you have built a form on your website. If you have a form on your website encouraging people to register for your marketing our system can communicate directly with the form – adding new subscribers as they subscribe!
All you need to do is chose what marketing list they get added to and our system will automatically for every new subscription. This save you time to do what you do best – the marketing.
With over 800 million users on Facebook the ability to connect via e-mail campaigns is a must for the serious marketer. With our integrated functionality for Facebook, users benefit from single click sign up, providing you with the ammunition to send specific, targeted campaigns.
Our register button on Facebook takes e-mail marketing to the next level. This tool has involved from simple Facebook sign ups to gather information such as Name, email, number of friends, gender, birthday and City at the click of a button. This allows you to send more targeted campaigns and increases your exposure to all your recipients’ friends on Facebook.
Webscrape is an intelligent tool allowing you to populate e-mail content dynamically from a URL of your choice. This feature offers huge time savings and complex integrations. Once you have set it up, an e-mail is delivered to your recipients every time the URL is updated. Ideal for companies who have blogs, press releases and latest news feeds. As soon as the URL is updated an e-mail will be sent out letting recipients know of your latest activities. You can also put your minds at ease by setting up rules ensuring duplicated content is never sent.
Integrated Google Analytics
With our social media add on you can post your campaigns directly to your Twitter and Facebook accounts and view the extra responses you will receive. In today’s online world the most effective way to reach your audience is through the combination of social and e-mail marketing.
With this feature Hawkeye Mail allows you to fully integrate your e-mail campaigns with social media. Our Twitter and Facebook Applications allows you to auto tweet/post when your campaign is delivered. Once done we can then provide you with all the relevant reporting information to see how many comments, retweets etc your campaign got.
Reporting by device
Today the vast majority of e-mails are accessed from handheld devices. With our reporting functionality you can ensure your content is optimised for however your recipients access it. Our reporting by device feature offers you real insight into how your content is being accessed.
Not only will the reports display what type of device was used, but the browser and operating system that was used. You can then break this data down for each individual recipient and by using dynamic content you can ensure that when they access your campaign it is fully optimised to the way they want to view it.