Our PPC Management centres around managing your Google AdWords account to continuously minimise your spend on a pay per click basis and ensuring you get more relevant leads over time. By managing your campaign(s), our PPC experts will utilise insights gained in paid searches to inform and target the best keywords for natural searches. We will target the highest converting keywords and create more targeted campaigns to drive down your Google Adwords Quality Score and reduce your cost per click; making your PPC budget go further.

Please see below for more detail on the elements of our PPC Set up package:

Bid Optmisation

Pay per click requires ongoing management of a campaign to ensure optimum performance of your Adwords media budget. Over time, you should expect to get more from the same pay per click budget, which you can then decide to reinvest in pay per click or allocate to other channels such as SEO or social media.

PPC Reporting

Our PPC management reporting helps you understand the value of your search engine marketing performance and our integrated approach gives you the flexibility to move your budget to what will deliver the highest return on investment.

• Adwords Report (campaign insights & priorities)
• Analytics Report (your website traffic & leads/sales as applicable)
• Campaign Plan (what tasks have been completed and planned)