In order for your PPC campaign to be successful the initial set up is of key importance. If you have not got a Google Adwords account set up we can do this for you. We will identify the best keywords to bid on based on your budget. We will then write the advert copy, driving relevant customers to your site.

Please see below for more detail on the elements of our PPC Set up package:

PPC Keyword Research

Pay per click keyword research focuses on both identifying the keywords that will drive sales outcomes and the negative keywords which will not display your adverts. Existing keyword research can make the PPC keyword research more effective through using analytics data in combination with competitor sites to reveal a more targeted list of keywords that will drive relevant new customers to your website.

Ad Copywriting

Pay per click ads have a very limited amount of text to convey your brand propositions. Including your target keywords within the ads is ideal as this helps to improve your Google quality score which means you pay less per click. Continually testing different combinations of ads and pausing the less performing ads is the best way to drive incremental increases in conversions over time.

Campaign Structure

We will set up your Google AdWords account to ensure effective conversion tracking and media billing that suits your requirements. We will segment your pay per click campaigns so that different budgets and bids can be allocated to different keywords. Structuring your campaigns and ad groups to enable this flexibility from launch is how you will increase your Google AdWords Quality Score. This approach ensures the lowest cost per click and the best return on investment across the long term.